This project was submitted to the Pearlfisher Fresh Pearls Competition. For this I had to create a graphic identity for a product that draws inspiration from a rare or unique phenomenon.
I chose Mad Honey for this which is a psychedelic honey made by the world's largest honey bee in the Nepalese mountain range and harvested by the Gurung. "Hive Haze" would produce similar effects to CBD mixed with alcohol and be targeted towards 18-34 year olds with an average disposable income looking for a unique treat.
